ABOUT

BREAK THE ICE,
SLIDE IN OUR INBOX!

Frozen Media comes from my last name,

De Vries, not from my favorite snowman Olaf,

as many might think!

With a background in Graphic Design and a higher degree in Graphic & Digital Media, I’ve always had a strong affinity for design, both online and offline.

I began my professional career as a content creator and graphic designer at the lifestyle brand Cycleur de Luxe, where I had previously interned. I grew into the role of Head of Marketing, overseeing all graphic and online aspects. My responsibilities also included securing partnerships with teams like Jumbo Visma and Beat Cycling. A standout moment from that time was seeing Jonas Vingegaard on the top podium of the Tour de France, wearing our yellow sneakers after his victory. A great milestone to conclude this chapter and embark on the next..

The next phase of my career was a two-step launch: I started Frozen Media while also taking on a full-time role

MELTING THE ICE

at Flanders Classics. After an initial period managing social media for their tourist rides, I took the lead on social channels for this global sports powerhouse. Iconic events like the Tour of Flanders, Gent-Wevelgem, Cyclo-cross World Cup, and the European Cycling Championships are projects that make any cycling fan's heart race. I sharpened my social media skills, crafted content calendars for over 30 channels, and guided the team to deliver the content fans and partners wanted
to see.

With my experience in retail, marketing, and communication, along with the skills to support a brand from A to Z in both communication and on & offline strategy, and a team of talented content creators to rely on, it's time to go full-time with Frozen Media. I’m ready to chase my dreams in the retail, motorsport, and
cycling industries.